SeeHer
seeher.com
Our agency and the Association of National Advertisers launched SeeHer
with an anthem video and a flurry of publicity from the likes of Oprah and the Obamas. The mission: to accurately portray women and girls across all media so that by 2020, they see themselves reflected as they truly are. With the mantra of "if you can see her, you can be her," the effort was rapidly embraced by the world’s largest movie studios and advertisers and countless media producers across all platforms.
Today, See Her is an unstoppable force that continues to inspire and catalyze women’s role at the top of the media industry.
My role: manifesto, video, website, social, copy for GEM toolkit (GEM® is the first data-driven methodology for identifying gender bias in media.)
